YOUR WAY,
OUR HISTORY
CLIENT
Arteris
SERVICES / TECHNOLOGY / SOLUTIONS
Arteris is one of the largest companies in the sector of road concessions in terms of kilometers managed. Through its nine concessionaires, Arteris manages roads in the Brazilian states of Sao Paulo, Minas Gerais, Rio de Janeiro, Santa Catarina, and Parana.
Your Way, Our History
CREATIVE CHALLENGE
Regis Bittencourt highway saw a series of improvements and became much safer under the management of Arteris. After the renovations, Arteris wanted to announce these improvements with a bang during the 4th Arteris Traffic Safety Forum.
"We explored the features of HoloLens with augmented reality projections inserted in a holographic pop-up book"
DEVELOPMENT
To communicate all improvements, we divided the experience into four chapters:
User Services: Displays information about user services, such as medical aid, services to broken down cars, highway animal rescue, firefighting, and constant traffic inspection;
Behavior Change: This chapter explores the new mindset Arteris adopted, showing how traffic would run smoothly with the implementation of the new project;
Continuous Change: A section showing what a part of the highway looked like before and after the project;
Cafezal Mountain Range: Explains the details of how the highway tunnel was built.
RESULTS
We found a game-like and fun way to educate employees about the changes brought about by the company, improving its corporate communication.