YOUR WAY,

OUR HISTORY

CLIENT
Arteris
SERVICES / TECHNOLOGY / SOLUTIONS

Arteris is one of the largest companies in the sector of road concessions in terms of kilometers managed. Through its nine concessionaires, Arteris manages roads in the Brazilian states of Sao Paulo, Minas Gerais, Rio de Janeiro, Santa Catarina, and Parana.

CREATIVE CHALLENGE

Regis Bittencourt highway saw a series of improvements and became much safer under the management of Arteris. After the renovations, Arteris wanted to announce these improvements with a bang during the 4th Arteris Traffic Safety Forum.

"We explored the features of HoloLens with augmented reality projections inserted in a holographic pop-up book"

1/7
DEVELOPMENT

To communicate all improvements, we divided the experience into four chapters:

 

User Services: Displays information about user services, such as medical aid, services to broken down cars, highway animal rescue, firefighting, and constant traffic inspection;

Behavior Change: This chapter explores the new mindset Arteris adopted, showing how traffic would run smoothly with the implementation of the new project;

Continuous Change: A section showing what a part of the highway looked like before and after the project;

Cafezal Mountain Range: Explains the details of how the highway tunnel was built.

RESULTS

We found a game-like and fun way to educate employees about the changes brought about by the company, improving its corporate communication.

Go back

Av. Dra. Ruth Cardoso, 4777

18o andar 

Alto de Pinheiros

CEP: 05477-903

São Paulo, SP

Brazil

info@umantech.com.br

+55 11 98764 6464

© Umantech Tecnologia e Marketing Ltda 2020