VOLKSWAGEN

SOCIAL MEDIA ASSETS

CLIENT
Volkswagen do Brasil
SERVICES / TECHNOLOGY / SOLUTIONS

Volkswagen is the world’s largest automaker. In Brazil, the company recently embraced a movement called “New Volkswagen,” investing in innovative technology and creative communication.

CREATIVE CHALLENGE

To strengthen the “New Volkswagen” movement in all 29 countries where the brand is present in Latin America, the automotive giant needed to optimize resources, adapt the language locally and, also, create assets that combine innovation, intelligence and coherence with the specifics for their most recent releases.

DEVELOPMENT

Fully aligned with the global brand briefing, we created digital assets for Facebook and Instagram using parallax to present varied versions of versions and features of the newest Volkswagen vehicles.

RESULTS

In addition to being the first company in the automotive market to invest in new interactive formats via Facebook and Instagram, Volkswagen SAM was a pioneer in innovative marketing actions for social networks, which were soon incorporated into the brand's global communication.

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Brazil

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